We empower pioneering
brands to shape
of the future.
In a post-truth world, trust is not easy to get.
It is something to obtain with facts.
GENUINO is a decentralized certification protocol, that provides
provenance, ownership and evidence of an asset, and enables
enterprises with end-to-end data integrity to create trust
with consumers and gain transparency from suppliers.
Give evidence of your excellence.
Verify and validate the
authenticity of your product.
patented technology tackles
counterfeits or false claims.
Track and trace the valuable story
of your product’s life.
Discover evidence behind your
purchase and access to trusted
and verified information.
Prove ownership and manage
Collect, trade and sell
your collectible item and
digital twin with GENUINO’s wallet.
Be certifier, earn GENU
tokens and boost your experience.
Collaborate with the value chain
to leverage trustworthy data
and be rewarded.
Link a physical asset and digital passport to blockchain and uniquely identify it with tagging technology to protect your brand from uninspired imitators.
Enhance Brand Value
Prove sustainable, ethical, and responsible production practices and build loyalty through shared values, transparently and immutably recorded on blockchain.
Provide Quality Assurance
Claim product certification based on hard data, provided through identified smart sensors, and registered to blockchain, making it accessible, transparent and trustworthy.
Strengthen Brand-Consumer Relationship
Align incentives for the entire supply chain, and shift to a pull paradigm where consumers gain an active voice with goods produced based on their demands.
Optimize Supply Chain Processes
Built upon the brand existing software and systems, GENUINO’S certification protocol is cost effective, maximizes operational efficiency and reduces spending in excess inventory.
On and off pitch collectible items.
High-end apparel, footwear, accessories and special editions.
Perfumes, skin care and nutritional supplements.
- Precious materials
Gold, diamonds, gemstones, minerals, iron and steel.
- Food & Beverage
“Made in” delicacies, wines and spirits.
Who certifies the certifier?
Blockchain records data and stores it immutably,
but can’t verify the authenticity of the information.
GENUINO combines the security of Crypto Hardware with Blockchain,
Identity of Things and AI to connect the physical and digital world,
automate trust and guarantee authenticity and transparency of finished
and semi-finished products coded through GS1 EPCIS global standards.
Multichain designed for the user, ease of access, management and scalability.
Empower every physical product with a digital passport to trace, certify and verify provenance, attributes and ownership.
Tamper-proof with strong encryption, write directly on the blockchain, and provide unique digital identification.
Embedded chain of trust with decentralized provisioning and attesting to guarantee authenticity and ownership.
AI and Data Analytics
Customized data analysis and data fruition to turn supply chains into far more efficient and cost-effective demand chains.
Suite of services to improve the supply chain assurance and authenticity data information process towards the consumer.
To fuel a reward mechanism for the supply chain actors based on the margin generated through the adoption of GENUINO’s protocol and related IoT sensors.
CEO & Co-Founder
With a Master in Communication earned in Torino
in 2009, Eleonora began her career in Milan,
working in finance for Intesa San Paolo bank and
Sim Integrae. She joined Emirates Airline in
Dubai as Manager Business Class for customer
experience in 2012, before founding
Genuino with the CEO role in 2018.
CMO & Co-Founder
Graduated in 2008 with a Marketing Bachelor,
he spent most of his ten-year careers for Nike,
where he held various marketing roles in Western
Europe and Middle East markets. Active in the
blockchain market since 2016, Gabriele actively
participated to various ICO, before founding
Genuino with the CMO role in 2018.
Pulse Lab, New York
Selected and participated to the blockchain acceleration program
USA company incorporation
Genuino Blockchain Technologies Inc. American foundation
Winner of Ernst & Young Special Prize
Philip Kotler Marketing Forum
G2 Startups Awards
Winner of Food & Tech Prize
Italy company incorporation
Genuino Blockchain Technologies S.r.l Italian foundation
IOT World Cup Awards
Winner of Italian selection
Malta Blockchain Summit
IOT of the Year Awards
Shortlisted top 3 finalists
Ernst & Young & Links Foundation (University Politecnico of Turin) sign-off
Raised € 200k from business angels
Palo Alto Founder Institute
Selected for an acceleration program in Toronto
Made in Italy – The art of technology
Selected for CES 2020
NXP Technology Days
Second Pre-Seed Round
Raised € 210k from business angels
Prototype international preview
Agreement for prototype testing sign-off
Prototype field tests