We empower pioneering
brands to shape
supply blockchains
of the future.

About us

In a post-truth world, trust is not easy to get. It is something to obtain with facts. GENUINO is a decentralized certification protocol, that provides provenance, ownership and evidence of an asset, and enables enterprises with end-to-end data integrity to create trust with consumers and gain transparency from suppliers. Give evidence of your excellence.
Be GENUINO.

FOR CONSUMERS

Verify and validate the
authenticity of your product.

GENUINO’s proof-of-authenticity
patented technology tackles
counterfeits or false claims.

Track and trace the valuable story
of your product’s life.

Discover evidence behind your
purchase and access to trusted
and verified information.

Prove ownership and manage
blockchain certificates.

Collect, trade and sell
your collectible item and
digital twin with GENUINO’s wallet.

Be certifier, earn GENU
tokens and boost your experience.

Collaborate with the value chain
to leverage trustworthy data
and be rewarded.

FOR ENTERPRISES

01

 

Fight Counterfeit

Link a physical asset and digital passport to blockchain and uniquely identify it with tagging technology to protect your brand from uninspired imitators.

02

 

Enhance Brand Value

Prove sustainable, ethical, and responsible production practices and build loyalty through shared values, transparently and immutably recorded on blockchain.

03

 

Provide Quality Assurance

Claim product certification based on hard data, provided through identified smart sensors, and registered to blockchain, making it accessible, transparent and trustworthy.

04

 

Strengthen Brand-Consumer Relationship

Align incentives for the entire supply chain, and shift to a pull paradigm where consumers gain an active voice with goods produced based on their demands.

05

 

Optimize Supply Chain Processes

Built upon the brand existing software and systems, GENUINO’S certification protocol is cost effective, maximizes operational efficiency and reduces spending in excess inventory.

INDUSTRIES

  • Sport
    On and off pitch collectible items.
  • Textile
    High-end apparel, footwear, accessories and special editions.
  • Healthcare
    Perfumes, skin care and nutritional supplements.
  • Precious materials
    Gold, diamonds, gemstones, minerals, iron and steel.
  • Food & Beverage
    “Made in” delicacies, wines and spirits.
 

TECHNOLOGY

 

Who certifies the certifier?

Blockchain records data and stores it immutably,
but can’t verify the authenticity of the information.

GENUINO combines the security of Crypto Hardware with Blockchain,
Identity of Things and AI to connect the physical and digital world,
automate trust and guarantee authenticity and transparency of finished
and semi-finished products coded through GS1 EPCIS global standards.

01

 

Blockchain

Multichain designed for the user, ease of access, management and scalability.

02

 

Smart Contracts

Empower every physical product with a digital passport to trace, certify and verify provenance, attributes and ownership.

03

 

Smart sensors

Tamper-proof with strong encryption, write directly on the blockchain, and provide unique digital identification.

04

 

Crypto Hardware

Embedded chain of trust with decentralized provisioning and attesting to guarantee authenticity and ownership.

05

 

AI and Data Analytics

Customized data analysis and data fruition to turn supply chains into far more efficient and cost-effective demand chains.

06

 

API

Suite of services to improve the supply chain assurance and authenticity data information process towards the consumer.

07

 

GENU Token

To fuel a reward mechanism for the supply chain actors based on the margin generated through the adoption of GENUINO’s protocol and related IoT sensors.

App

 

Meet Genuino!

GENUINO’s prototype allows verification of memorabilia authenticity to reduce fraud and counterfeit items. Collect, manage and trade your physical and digital collection in one place.

FOUNDERS

ELEONORA MULAS

CEO & Co-Founder

With a Master in Communication earned in Torino
in 2009, Eleonora began her career in Milan,
working in finance for Intesa San Paolo bank and
Sim Integrae. She joined Emirates Airline in
Dubai as Manager Business Class for customer
experience in 2012, before founding
Genuino with the CEO role in 2018.

GABRIELE BERNASCONI

CMO & Co-Founder

Graduated in 2008 with a Marketing Bachelor,
he spent most of his ten-year careers for Nike,
where he held various marketing roles in Western
Europe and Middle East markets. Active in the
blockchain market since 2016, Gabriele actively
participated to various ICO, before founding
Genuino with the CMO role in 2018.

ROADMAP

2018

 

Q2 18

APRIL 2018

Serendipity

Q3 18

SEPTEMBER 2018

Pulse Lab, New York

Selected and participated to the blockchain acceleration program

Q3 18

SEPTEMBER 2018

USA company incorporation

Genuino Blockchain Technologies Inc. American foundation

Q4 18

OCTOBER 2018

Marzotto Awards

Winner of Ernst & Young Special Prize

Q4 18

NOVEMBER 2018

Philip Kotler Marketing Forum

Guest Speaker

Q4 18

NOVEMBER 2018

G2 Startups Awards

Winner of Food & Tech Prize

Q1 19

JANUARY 2019

Alpha prototype

Proof-of-concept release

Q1 19

FEBRUARY 2019

Italy company incorporation

Genuino Blockchain Technologies S.r.l Italian foundation

Q1 19

MARCH 2019

IOT World Cup Awards

Winner of Italian selection

Q2 19

MAY 2019

Malta Blockchain Summit

Guest speaker

Q2 19

MAY 2019

IOT of the Year Awards

Shortlisted top 3 finalists

Q2 19

JUNE 2019

First partnerships

Ernst & Young & Links Foundation (University Politecnico of Turin) sign-off

Q3 19

JULY 2019

Pre-Seed Round

Raised € 200k from business angels

Q3 19

SEPTEMBER 2019

Palo Alto Founder Institute

Selected for an acceleration program in Toronto

Q3 19

SEPTEMBER 2019

Made in Italy – The art of technology

Selected for CES 2020

Q3 19

SEPTEMBER 2019

Prototype kick-off

Beta development

Q4 19

OCTOBER 2019

NXP Technology Days

Guest speaker

Q4 19

DECEMBER 2019

Beta prototype

First release

Q4 19

DECEMBER 2019

Second Pre-Seed Round

Raised € 210k from business angels

Q1 20

JANUARY 2020

CES 2020

Prototype international preview

Q1 20

JANUARY 2020

First client

Agreement for prototype testing sign-off

Q1/Q2 20

JANUARY-MAY 2020

Testing

Prototype field tests

 

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